Social Media Basics for your Business
This is suitable for those wanting a basic understanding of using social media to effectively market their business or ideas.
Aimed at small businesses that want to improve the digital footprint and be more easily found by potential customers.
We will provide hints and tips to optimise your profiles fully (Instagram, Facebook, LinkedIn) and continue to add value with information on adding updates, content ideas, time saving tips and engagement opportunities to support your business.
Course outline
Topics covered will include:
- Introduction to the Social media platforms, B2B, B2C and understanding which is right for your business and review your competitors
- Review of business pages; setting up correctly and reviewing security/trouble shooting
- Looking at your branding across platforms, brand values, tone of voice and long/short term goals
- Review target audience persona
- Develop content plan, scheduling and time management
- Looking at image and headlines, hashtags and engagement
- Brief overview of analytics, testing and review
- Using tools that will help you to create creative content for your audience.
- Showcasing time saving tools used by professional digital marketers to help you fit social media into your business
How will Delegates Learn?
- You will be provided with tutorial handouts, to make notes on all sections
- Through demonstration and practical application you will be guided through the tutorials throughout the day, using small building blocks of learning
- An informal approach will be taken and so you are encouraged to question and review
You will need to bring your own charged laptops, have access to images, your social media platforms; passwords/user names, logo and any brand guidelines etc. You will need to know who are your competitors, aspirational competitors, those in your industry that are good exemplars of using their social media effectively.
Programme delivery and costs
The course is delivered over 1 day from 9.30am to 4.30pm
Individual cost: £110
Next course start date
28/4/25
Further information and booking
Please bring with you a fully charged laptop with access to your files, email and images.
If you're interested in this course then please contact us:
Apprenticeships, York College, Sim Balk Lane, York, YO23 2BB
Email: apprenticeships@yorkcollege.ac.uk
Tel: 01904 770368 option 1
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