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A group of Level 3 Business students from York College were triumphant at the NYBEP and Nestlé Chocolate Box Challenge.

The winning group competed against other schools in the region to create a new chocolate brand celebrating the history of Rowntrees. They created a prototype of the packaging and designed a marketing campaign.

 
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Previously all the Business groups in College took part in the challenge and one team was chosen to go through to the final of the competition to pitch their ideas to the Nestlé judges.

Students gained a real feel for the project taking on management roles such as Finance Manager, Design Manager and Advertising Executives. The winning team had a tour of the Nestlé Insight Centre and a presentation from the Nestlé Academy staff about employment opportunities at Nestlé.

Yvonne Emerson, Partnership Manager at NYBEP Ltd, who organised the challenge, said: ‘Employer led Challenges like The Nestlé Chocolate Box Challenge enable young people to develop their employability skills, engage with employers and bring their classroom learning to life. Over 1000 students from across the city took part in the challenge and York College students were worthy winners, they really impressed the judges with their team work, creativity, communication and presentation skills.”

Students from the winning team, Poppy Angell and Abbie Grafton, said: “We really enjoyed having the opportunity to compete at Nestlé and winning after all our hard work. It was a great experience to take part in the competition.”

Christine Hogarth, Tutor of Business and Professional Studies said: “The students gave a very professional presentation to the judges and impressed them with their research and prototype for the packaging.”

 

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