Award Crest
York College


Learn how to use one of the most popular Email Marketing platforms for small businesses in this one day, hands-on workshop. Master MailChimp from the basics of lists and campaigns to more advanced features that let you put your email marketing on auto-pilot!

Who should attend

Business owners and marketing people with a desire to attract new and repeat business through Email Marketing but are new to MailChimp as a platform.
Existing users of MailChimp who want to know about the more advanced features.
Small business owners who want to manage their own Email Marketing and understand more about the customer journey.

How will you benefit?

After the day’s session you will be able to:
Set up a campaign on MailChimp using your own design
Import lists of data and segment them into groups that can be targeted separately
Schedule automatic emails through MailChimp's workflow feature
Report on the success of your campaigns and make improvements for the next one

The course will cover

  • Creating a list
  • Importing a new list
  • Difference between Lists and Groups
  • Importing email addresses
  • Creating segments to target email campaigns
  • Setting up a campaign – step-by-step
  • Choose a design / layout / template
  • Customising a Template
  • Creating your own email design
  • Editing the email (Uploading images, changing text, adding merge fields and links)
  • Testing and scheduling
  • Creating an opt-in form for your website, blog or Facebook page
  • Automation – using Workflows
  • Setting up a workflow to automate email campaigns
  • One-off welcome email
  • Series of emails
  • Reporting on the campaign
  • Interpreting reports
  • Tracking campaigns in Google Analytics

Programme Delivery and Costs

This course is delivered over 1 day – 9.30am to 4.00pm
Individual cost: £80.00

Next Course Dates

18th July 2017

Further Information and Booking

If you're interested in this course then please contact us on:
Business Development Unit, York College, Sim Balk Lane, York, YO23 2BB
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Tel: 01904 770368

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