Award Crest
York College

Overview

Many businesses are worried about spending money on advertising online in case they don’t see results and they spend too much. This full day workshop will show you how to set up campaigns, keep full control of your budget and measure the success of your campaigns.

Who is it for?

  • Business owners and marketing people with a desire to drive more traffic to their sites using Google’s advertising platform, Facebook Ads and Twitter Ads.
  • Existing advertisers who wish to improve the performance of their campaigns.
  • Businesses frustrated with lack of engagement and reach on Facebook

What you will learn

Many businesses are worried about spending money on advertising online in case they don’t see results and spend too much. This full day workshop will show you how to set up campaigns, keep full control of your budget and measure the success of your campaigns.

This course covers

Paid advertising – setting goals and budgets
Google AdWords

  • Campaign structure and settings
  • Keywords
  • Ad Types
  • Quality Score
  • Conversion Tracking
  • Advanced: Remarketing

Facebook Ads

  • Set up a campaign
  • Report on success
  • Advanced setting using custom audiences

Twitter Ads – set up a campaign

  • Set up a campaign
  • Report on success
  • Advanced setting using tailored audiences

After the day’s session you will be able to

  • Set up a campaign on Google AdWords, Facebook and Twitter
  • Report on your campaigns and identify areas for improvement
  • Increase the profitability of your advertising campaigns

Programme Delivery and Costs

This course is delivered over 1 day – 9.30am to 4.00pm

Individual cost: £95.00 includes training notes

Next Course Dates

  • 22nd July 2016
  • 16th March 2017

Further Information and Booking

If you're interested in this course then please contact us on:
Business Development Unit, York College, Sim Balk Lane, York, YO23 2BB
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Tel: 01904 770368

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