Award Crest
York College

Course Overview

Email Marketing remains significantly more effective at acquiring new customers – nearly 40 times that of Facebook and Twitter combined. This full day workshop will show you how to successfully incorporate email into a digital strategy to generate new and repeat business.

Who is it for?

  • Business owners and marketing people who want to expand their knowledge of Email Marketing
  • Organisations who want to utilise Email Marketing to engage with their customers

What you will learn

Learn how to effectively incorporate email marketing into your current marketing activities with this full day email marketing workshop.

  • Email marketing – what it is and how it can benefit your business
  • The law surrounding email communications
  • How to build your list of email subscribers, both ‘online’ and ‘offline’
  • Planning an email marketing campaign that will get results
  • Email design and formatting best practices
  • Getting your email into the inbox and opened!
  • What to write and include in your email
  • Segmenting lists to improve campaign targeting
  • Reporting and improving campaign performance

Programme Delivery and Costs

This course is delivered over 1 day – 9.30am to 4.00pm

The cost is £95.00 including training notes and FREE copy of ‘Email Marketing Success: Build Trust, Win Customers‘ by Heather Robinson

Next Course Dates

  • 27th June 2016
  • 7th June 2017

Further Information and Booking

If you're interested in this course then please contact us on:
Business Development Unit, York College, Sim Balk Lane, York, YO23 2BB
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Tel: 01904 770368

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