Award Crest
York College

With over 50,000 searches conducted on Google every second, it’s no wonder we all want to be on the first page of search results when someone searches for our products or services. Whilst that can never be guaranteed, there are lots of actions we can take to ensure our website is search engine friendly and Google can find us easily. This full day workshop explores SEO from the basics of identifying the right keywords, to using your blog content to build links to your website.

Who is it for?

  • Business owners wanting to understand why some websites perform better than others.
  • Marketing people who want to gain more knowledge of improving their online offering
  • Webmasters and web design teams looking to add additional value to their services
  • Some technical issues will be discussed as part of the course, so any experience in web design and coding would be beneficial, but certainly not essential

What you will learn

This full day training session explores SEO from the basics of how search engines work, to more advanced areas of search engine optimisation.

The day will include sessions on ‘on-page’ optimisation, content marketing and keyword research as well as exploring long term strategies that work and tracking the success.

By the end of the day, you will have a clear focus on how to improve the visibility of your website in the search engines and be confident in implementing a successful SEO campaign.

Programme Delivery and Costs

This course is delivered over 1 day – 9.30am to 4.00pm

Individual cost: £95.00 including training notes and FREE copy of ‘Search Engine Optimisation: Jargon-free. Best Practice‘ by Heather Robinson

Next Course Dates

  • 24th May 2016
  • 11th May 2017

Further Information and Booking

If you're interested in this course then please contact us at:
Business Development Unit, York College, Sim Balk Lane, York, YO23 2BB
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Tel: 01904 770368

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