Award Crest
York College

International markets represent great opportunities for companies but they also bring tremendous challenges. Many businesses find importing and exporting intimidating and unprofitable because they underestimate the unique and complex range of problems raised by overseas markets and the need to understand the whole export process from marketing through to final payment. 

This one day interactive workshop on ‘International Trade’ covers all aspects of the import and export process using a combination of formal presentations, syndicate exercises and group discussions.

Who should attend?

  • People who are new to import and export
  • People with responsibilities for any part of the export process who need a more detailed knowledge and/or an overview of the whole procedure
  • Experienced importers/exporters looking to refresh and update their knowledge


  • To understand the importance of international trade
  • To learn important international trade skills and techniques
  • To gain practical experience of applying these main techniques
  • To provide a balanced vision of maximising the opportunities whilst minimising the risks when undertaking exporting ventures

Topics covered

Introduction to International Trade

  • Importing
  • Exporting

Where to start?

  • Marketing research
  • Sources of information
  • Desk research
  • Field research

The Export Marketing Mix

  • Getting the product right
  • Pricing your product
  • Promotion 
  • Place

International Distribution Channels

  • Identifying the appropriate distribution channel
  • Indirect & direct importing & exporting 
  • Appointing and managing agents & distributors 

International transport

  • Modes of transport
  • Insurance
  • Incoterms 2000
  • Customs Procedures
  • Import duty
  • Using freightforwarders


- Customs
- Transport
- Customs & Excise

Risks in international trade

  • Identifying risks
  • Assessing risks
  • Managing risks

Getting paid

  • Payment methods
  • Documentary collections
  • Letters of Credit

Cross Culture

  • Differences in culture and reasons for them
  • Examples of cross-cultural misunderstandings
  • Preparation before making/receiving a visit
  • Developing the relationship

Programme Delivery 

This course is delivered over one day – 9.30am to 4.45pm

Next Course Date

Next course to be planned but to express your interest in this please contact the Business Development Unit.

Further Information and Booking

Business Development Unit, York College, Sim Balk Lane, York, YO23 2BB
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Tel: 01904 770368

Related Courses

Course Enquiry

Please type your full name.
Invalid email address.
Please tell us about your enquiry